Vermeil Wines

Moments were created, lending a nod to Dick Vermeil’s Legendary status in professional and college football.

A brand opportunity presents itself, but there are handcuffs, err.. scratch that, constraints. For this scrappy met. The brand and lineup of wines had lost focus, gotten confusing and lacked a perception of quality. With a new winemaker on board, it was a wonderful opportunity to overhaul the brand to reflect the quality of the product inside. An entirely new brand strategy, identity, packaging, web, print and refresh of the tasting room space were undertaken.

Moments were created – such as the football embedded into the new VW monogram – lending a nod to Dick Vermeil's legendary status in professional and college football. In the tasting room, a wall of football only images was paired down substantially. Family photos reflecting Dick's lineage to Calistoga now stood front and center. The previous sports bar feel was now more inviting to a greater variety of visitors. The brand perception was shifted. This wasn't a vanity brand, this was family roots being honored and revered with top quality wines grown in the AVA Coach grew up in. The following year gave Vermeil their “best year ever” in sales and visitations.

Project Scope

Creative Direction
Brand Strategy & Messaging
Brand Identity
Packaging
Print materials
Web Design
Copywriting
Content Strategy
Naming
Environmental
Signage