Arista came to us with a request – develop a look and feel for their new Estate Wines. It needed to fit into their existing brand structure, but look distinct, and ultra premium compared to the rest of the wines.

During our audit of their existing branding we recognized a few small issues. The single vineyard designated wines, which are the bulk of their wines, were being easily confused with their information layout, and difficult legibility. And, they’re price point focused, blended wines looked just like the more expensive single vineyard designates.

We defined the brand into three price points, each with a distinct look, but together, all looked like they belonged in the same family. Feedback from their loyal customer base has been strong and supportive.