Label refresh for AP Vin helps with legibility on the shelf, clarifies information, and reflects a more sophisticated, coolness to the brand, appropriate for it’s price point. Gloss varnish ‘stamp’ background doesn’t get in the way and conflict with brandmark like before, but adds a bit of intrigue and surprise as the consumer gets closer and handles the bottle, rewarding them for engaging with the bottle.

Label for AP Vin’s rosé, a specialty bottling shared only at intimate events, reflecting the winemaker’s roots and homebase in San Francisco.